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How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
WEBINAR RECORDING

Join our webinar as we discuss tips and tricks to create a top-performing newsletter.

This one-hour webinar reviews a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. 



You will learn valuable insights, including:

  • Why a newsletter is one of the most important communication channels for associations. 
  • Quick steps you can take TODAY to optimize your newsletter.
  • Recommendations on how to utilize data and AI to strengthen your existing newsletter strategy.

Meet Our Speakers

Erica Salm Rench, MBA
  • COO, rasa.io
John Bacon, MBA
  • Vice President of Account Management, Naylor Association Solutions

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:


Our Webinar Speakers

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

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Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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