The Definitive Guide to Choosing an AMS

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Your Association’s 14-Point Checklist of Top Features and Factors to Consider Before Purchasing an Online Career Center.

Communications in the COVID Era

Recommendations and findings from the 2020 Association Communications Benchmarking Report

Webinar Recording

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About the power of third-party integrations.
What areas of SEO to focus your efforts on to earn the most reward.
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How essential is it for you association to have a clearly defined editorial content strategy?

Well, as the saying goes:

"If you fail to plan,

then you plan to fail"

Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .

WEBINAR RECORDING

Join our webinar as we discuss tips and tricks to create a top-performing newsletter.

This one-hour webinar reviews a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members.

You will learn valuable insights, including:

Why a newsletter is one of the most important communication channels for associations.
Quick steps you can take TODAY to optimize your newsletter.
Recommendations on how to utilize data and AI to strengthen your existing newsletter strategy.

Meet Our Speakers

Erica Salm Rench, MBA

COO, rasa.io

John Bacon, MBA

Vice President of Account Management, Naylor Association Solutions

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:

The current state of communications in the midst of the COVID-19 pandemic.
Surprising year-over-year improvements and progress seen across various areas of the report.
Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.

Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .

Fill out the form below and a link to the recording will be emailed to you shortly!

First Name:

Last Name:

Association Name:

Job Title:

Email Address:

Business Phone

Primary Job Function:

UTM Campaign Source:

UTM Campaign Medium:

UTM Campaign Name:

UTM Campaign Term:

UTM Campaign Content:

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

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Build a Better Member Survey Infographic
5 Things You Should Be Doing With Your Communications Strategy eBook
Texas Society of Association Executives (TSAE) Magazine Re-brand Story

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2020 Association Communications Benchmarking Report!

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Additional Benchmarking Resources:

Benchmarking Resource Center
2020 Association Communications Benchmarking Survey (Open year-round with updated, live results and scores/report cards!)
2019 Association Communications Benchmarking Report
2019 Association Communications Benchmarking Webinar Recording
2019 Association Communications Benchmarking Webinar Presentation Slides

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Communications in the COVID Era

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Meet The Speaker

John Bacon, MBA

Vice President, Account Management

Naylor Association Solutions

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.

John Bacon, MBA

Vice President, Account Management

Naylor Association Solutions

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Meet Our Speakers

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Director, Client Experience

SaaS Solutions

Heidi Boe

Senior Group Publisher,

Member Communications

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Kerry Walter

Director of Programmatic Operations

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