How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Data-driven research services purpose-built for associations


Naylor Insights provides data-driven research services built to increase membership engagement and drive revenue growth. Featuring two service groups – Member Value Research and Sponsored Studies – we help associations deepen member engagement and open new revenue opportunities through monetizable content.

Insights driven by Data and Research

Our offerings empower associations to make data-driven decisions. Whether you’re looking to assess member value, uncover market trends, or offer sponsored research, we provide actionable insights tailored to your needs.

Member Value Research


  • Identify member value gaps with data-driven analysis
  • Drive engagement and retention with actionable insights
  • Enhance your programs with custom recommendations
Sponsored Studies


  • Provide valuable data-rich studies that attract members
  • Establish your association as an industry thought leader
  • Boost non-dues revenue via sponsorships
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Request a Meeting:

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:


Our Webinar Speakers

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

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