Increasing Member Engagement: Leveraging Events to Reach Your Goals

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Increasing Member Engagement:

Leveraging Events to Reach Your Goals

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Communications in the COVID Era

Recommendations and findings from the 2020 Association Communications Benchmarking Report

Webinar Recording

This is your chance to learn the many different tactics you can utilize to leverage your events to help your association reach their member engagement goals. The best practices and strategies listed in this eBook can help your association elevate member engagement and enhance your members' event experience.

Get the information you need to better connect with your members by downloading our free eBook today! You'll learn how to:

✔ Engage Members at Events

✔ Build a Stronger Community

✔ Understand the Pre-, During- and Post-Event Steps to Take

✔ Recognize the Importance of In-Person vs. Online Events

✔ And, much more!

How essential is it for you association to have a clearly defined editorial content strategy?

Well, as the saying goes:

"If you fail to plan,

then you plan to fail"

Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .

The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:

The current state of communications in the midst of the COVID-19 pandemic.
Surprising year-over-year improvements and progress seen across various areas of the report.
Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.

Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .

Fill out the form below and your eBook will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

Thank you for your interest in the Build a Better Member Survey infographic.

You will receive the download link in your email inbox shortly.

Based on your interest in the infographic, here are a few additional resources we thought you might like:

Innovate Your Survey Strategy
Communications Gap Analysis Survey Information
A Roadmap to Relevance Through Great Content eBook

If you'd like to be speak with someone at Naylor about our communications survey capabilities, contact us.

Thank you for your interest in the

2020 Association Communications Benchmarking Report!

A link to access the report will be in your inbox shortly.

Additional Benchmarking Resources:

Benchmarking Resource Center
2020 Association Communications Benchmarking Survey (Open year-round with updated, live results and scores/report cards!)
2019 Association Communications Benchmarking Report
2019 Association Communications Benchmarking Webinar Recording
2019 Association Communications Benchmarking Webinar Presentation Slides

Thank you for downloading the webinar:

Communications in the COVID Era

You will receive the recording in your inbox shortly.

Have you taken the 2020 Association Communications Benchmarking survey?

Click here to sign up and begin . Participants who take more than 50 percent of the survey receive access to peer-to-peer industry comparisons and a personalized Best Practices Report Card.

Meet The Speaker

Sarah Sain, CAE

Director of Content, Member Communications

Naylor Association Solutions I Follow her on Twitter @ssain7

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.

Naylor's Programmatic Network Benefits

Meet Our Speakers

Shanna Mertel

Director, Client Experience

SaaS Solutions

Heidi Boe

Senior Group Publisher,

Member Communications

w/ Q&A guest speaker

Kerry Walter

Director of Programmatic Operations

Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.

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