How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Grow your audience. Strengthen your pipeline. Maximize your impact.
 
Join Naylor Association Solutions and association marketing experts for a one-hour webinar featuring two proven playbooks to help any size team—small or large—amplify results.

Learn how to make the most of your resources and apply strategies that drive event success, boost engagement, and grow membership.

After watching, you will learn to:
  • Execute an event marketing playbook that drives visibility, member engagement, sponsor interest, and attendee excitement before, during, and after your events.
  • Apply a content marketing playbook to expand your audience, build a stronger membership pipeline, and position your association as a trusted voice in your industry.
  • Adapt your marketing strategy—no matter your team size or starting point—to grow and retain your ideal audience.

Meet Our Speakers:


Taylor Kessel-Salomonsson
Chief Growth Officer
Naylor Association Solutions
Tamara Perry-Lunardo
Vice President of Content Services
Naylor Association Solutions
Angela Kisskeys
President
Associations North
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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