WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Discover how data is more than numbers—it’s the key to unlocking better decisions, stronger member engagement, and new revenue opportunities.
 
In this one-hour webinar, guest speakers from National Asphalt Pavement Association (NAPA) and MPI Research will join us to share practical strategies for using data to identify opportunities, address challenges, and drive growth. Discover actionable steps for turning your data into methods that drive revenue, engagement, and long-term success for your association. 

After watching, you will learn to:
  • Use data insights to increase member engagement and generate new revenue streams.
  • Explore how NAPA used data to address member needs and operational gaps, achieving measurable results.
  • Interpret benchmarking data to uncover trends and improve decision-making.
  • Understand the importance of conducting a gap analysis to identify opportunities and address strategic challenges.

Meet Our Speakers:



Chad Lloyd


Chad Lloyd
Chief Data Officer
Naylor Association Solutions

John Brandt
Chief Executive Officer
MPI Research
Bill Rowan
Vice President, Marketing & Communications
National Asphalt Pavement Association
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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