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How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
WEBINAR RECORDING

Join us as we discuss strategies to diversify your non-dues revenue streams so that your association is prepared to weather any storm the future may bring.

This one-hour webinar will cover a variety of non-traditional revenue drivers for you to consider when building your association's future-proof NDR strategy.

Attendees will learn:

  • What future-proofing is and why associations need to build and maintain a future-proof NDR strategy
  • To think outside the box and use non-traditional revenue drivers to diversify your association's plan
  • Key considerations for identifying and implementing the right NDR initiatives for your association

Meet Our Speakers:

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David Butler
Senior Director, Business Development



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David Freeman
Account Manager

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
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Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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