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When gearing up for your association's next event, the logistics of how to market to your exhibitors is usually not top of mind during the initial planning stages. Keep in mind if your event or workshop has trade floor exhibitor space, marketing should be in your planning process from the start. Yes, that usually means a year in advance.
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When it comes to your career center, visitor traffic and usability drive profitability!
Don't miss out on learning the many different opportunities that directly create,
or indirectly impact, revenue that you should consider before you implement a new career center, overhaul your existing career center, or select a new career center partner.
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About the power of third-party integrations.
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The importance of data security and the value it brings to members.
And, much more!
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Your Association’s 14-Point Checklist of Top Features and Factors to Consider Before
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Communications in the COVID Era
Recommendations and findings from the 2020 Association Communications Benchmarking Report
Webinar Recording
You'll find answers to questions like:
✔When should you start marketing to your exhibitors?
✔ What's the best platform for your audience?
✔How to stay on track during the process and post-event?
Detailed takeaways in this infographic include:
Plan
Invest
Execute
Follow Up
How essential is it for you association to have a clearly defined editorial content strategy?
Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial
content plan to reach your communications goals for the year.
Download this infographic to help your association {Achieve More}.
The 2020 Association Communications Benchmarking Report is now available to download FREE!
Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.
In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.
Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card.Click here to login.
This webinarreviews important data and findings from the 2020 Association Communications Benchmarking
Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and
communicate with their members and the industry.
After listening, you will learn:
The current state of communications in the midst of the COVID-19 pandemic.
Surprising year-over-year improvements and progress seen across various areas of the report.
Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas
of their Best Practices Score and Report Card.
Click here to login.
To receive your copy of the infographic, fill out the form below.
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress
in the following areas of the association communication spectrum:
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Based on your interest in the infographic, here are a few additional resources we thought you might like:
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. Participants who take more than 50 percent of the survey receive access to peer-to-peer industry comparisons and a personalized Best
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Meet The Speaker
Sarah Sain, CAE
Director of Content, Member Communications
Naylor Association Solutions I Follow her on Twitter
@ssain7
Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.
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