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When gearing up for your association's next event, the logistics of how to market to your exhibitors is usually not top of mind during the initial planning stages. Keep in mind if your event or workshop has trade floor exhibitor space, marketing should be in your planning process from the start. Yes, that usually means a year in advance.

You'll find answers to questions like:

✔ When should you start marketing to your exhibitors?

✔ What's the best platform for your audience?

✔ How to stay on track during the process and post-event?

Detailed takeaways in this infographic include:

  • Plan
  • Invest
  • Execute
  • Follow Up

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
To receive your copy of the infographic, fill out the form below.
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Naylor's Programmatic Network Benefits
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

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