Archive Digital Engagement for Associations: 20 Dos and Don’ts
WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Download our webinar as we explored the 20 dos and don'ts of digital engagement for associations.
 
From channel identification to avoiding common engagement pitfalls, this one-hour webinar will empower your team to connect with your members, prospects and sponsors in a meaningful way and reach your association’s goals in 2024.

By joining the webinar, you will learn to:

  • Perform a health check on your current digital engagement strategy and assets, and then use that information to decide on next steps. 
  • Identify the relevant channels for promotion and engagement to your existing membership.
  • Leverage digital assets to attract new members, sponsors, job seekers and more.
  • Recognize the common pitfalls in the ever-evolving digital landscape. 


Meet Our Speakers:

Kim Davies

Kim Davies
Senior Director, Partner Development
Naylor Association Solutions




Nate Brown


   Nate Brown
   Software Sales Engineer
   Naylor Association Solutions



This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:


Our Webinar Speakers

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

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Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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