Beyond The Numbers: Understanding Date to Drive Strategic Decisions
WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Download our webinar to unlock the potential of your data and drive meaningful change for your association.
 
Immerse yourself in the fundamentals of data collection, storage, and visualization in this one-hour webinar. Discover how to accumulate, analyze and interpret your data to gain valuable insights and contextualize it within your industry. 

By joining the webinar, you will learn to:

  • Understand the fundamentals of data management, including what to collect and how to store it securely
  • Democratize your data by visualizing and analyzing data effectively using various tools
  • Compare internal and external data perspectives to identify industry trends
  • Develop actionable strategies based on data insights for organizational improvement

Meet Our Speakers:

Chad Lloyd

Chad Lloyd
Chief Data Officer
Naylor Association Solutions






Nate Brown


   Nate Brown
   Software Sales Engineer
   Naylor Association Solutions




This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:


Our Webinar Speakers

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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