How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
What does it take to grow membership in 2025?
 
Join us for a one-hour webinar as we unpack the latest findings from the 2025 Association Benchmarking Report, highlighting the state of engagement, shifting member expectations, and strategies for reaching the next generation.

After watching, you will learn to:
  • Transform how you communicate member value by adopting clearer, more targeted approaches that cut through information overload and build trust.
  • Apply data-driven insights from the 2025 Association Benchmarking Report to refine engagement strategies and strengthen retention across all member segments.
  • Explore how associations are evolving engagement models and addressing revenue challenges with innovative, scalable solutions.
  • Gain practical tools and benchmarks to guide 2026 membership and engagement planning, while understanding the role emerging technologies will play in the future. 


Meet Our Speakers:
Tamara Perry-Lunardo
Vice President of Content Services
Naylor Association Solutions
Cody Czmyr
Director of Member Services
International Interior Design Association
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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