WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Join us as we dive deep into the 2024 Association Benchmarking Report, revealing how past lessons, current innovations, and future trends are redefining the association landscape.
 
This one-hour webinar explores key insights from the 2024 Association Benchmarking Report. We'll cover actionable strategies, the evolution of member engagement, innovative solutions to revenue challenges, and the transformative role of emerging technologies. This session will equip you with the strategies required to tackle today's challenges and set a course for future success.

After watching, you will learn how to:
  • Transform your traditional engagement methods into dynamic, multi-channel strategies that blend print, digital, social media, and video, powered by data and analytics.
  • Discover bold solutions to overcome non-dues revenue challenges like staffing shortages and resource constraints, paving the way for sustainable growth.
  • Combine traditional and hybrid events with digital tools like LinkedIn to create a communication strategy that resonates with today’s members.
  • Navigate AI trends to boost operational efficiency and meet your members' evolving needs.
Meet Our Speakers:

Sarah Sain


Sarah Sain, CAE
Vice President of Content Services






Sarah Sain


Chris Garner
Vice President of Business Development



 


This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
Subscribe to Association Adviser to benefit from the collective wisdom of association executives, monthly reader poll results and how-to articles.
Achieve more with all of Naylor's solutions.
Naylor Association Solutions values your privacy. By visiting the Site, or using any of our Services, you acknowledge that your personal information will be handled as described in our Privacy Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes. We and our third party service providers use cookies and other tracking mechanisms to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf). The information we collect is controlled by Naylor Association Solutions, which is headquartered in the United States at Naylor Association Solutions, 1430 Spring Hill Road, 6th Floor, McLean, VA, 22102, USA. Read our full privacy policy here .
©2024 Naylor Association Solutions