Solving the Non-Dues Revenue Puzzle: Strategies for Sustainable Growth
WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Join us as we unravel the puzzle of non-dues revenue and unlock the potential for long-term financial success by offering insights from the 2023 Association Benchmarking Report.
 
This one-hour webinar reviews important data and findings from the 2023 Association Benchmarking Report. We will share actionable recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation.

After watching, you will learn:
  • The three primary barriers that stand in the way of more non-dues revenue generation.
  • Numerous opportunities that exist for generating non-dues revenue, and by doing so, associations can unlock the potential for more experimentation and added value.
  • The top challenges being faced by association leaders today and how they are pivoting to overcome them.

Meet Our Speakers:

Sarah Sain


Sarah Sain, CAE
Vice President of Content Services





Jack Fordi

Jack Fordi
Chief Revenue Officer

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

Naylor Association Solutions is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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