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WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Join us as we discuss how associations can go from surviving to thriving by leveraging insights from the 2022 Association Benchmarking Report.
 
This one-hour webinar reviews important data and findings from the 2022 Association Benchmarking Report. We will share actionablerecommendations and tips to help associations evolve their member engagement strategies,better connect with their members and thrive in a world of continuous change. 



After watching, you will learn:

  • Key shifts in how associations are evolving their member engagement strategies and organizations, moving toward a more integrated approach.
  • The top challenges being faced by association leaders today and how they are pivoting to overcome them.
  • Recommendations on how to utilize the data collected in the 2022 Benchmarking Report to create an effective approach to content deployment, technology adoption and non-dues revenue generation.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

Meet The Speaker

Sarah Sain, CAE
Senior Director of Content Services
Naylor Association Solutions I Follow her on Twitter @ssain7

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.


Our Webinar Speakers

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

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Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
Subscribe to Association Adviser to benefit from the collective wisdom of association executives, monthly reader poll results and how-to articles.
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