Resources to Help Your Association Engage More Members and Earn More Non-Dues Revenue

Association Adviser's annual Association Benchmarking Study is the definitive research study about the state of the association member engagement landscape.

This one-of-a-kind report provides an in-depth look at what challenges associations currently face as well as improvements and progress made compared to previous years.

Below are resources such as webinars, articles and eBooks that illustrate the research and the associations putting the report's recommendations into practice.

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below to download the Benchmarking Report!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

Webinar: Solving the Non-Dues Revenue Puzzle: Strategies for Sustainable Growth

Join us as we unravel the puzzle of non-dues revenue and unlock the potential for long-term financial success by offering insights from the 2023 Association Benchmarking Report. We will share actionable recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation. Access the webinar recording here.

Article: Is Your Association “Lost in Space” When it Comes to Boosting Non-Dues Revenue?

Non-dues revenue plays a crucial role in the financial sustainability of organizations, particularly associations and nonprofits. While membership dues are essential, diversifying income streams through innovative strategies can help organizations thrive and better serve their members. Here are effective ways to boost non-dues revenue for your organization. Read the article here.

eBook: Increasing Member Engagement: Leveraging Content to Reach Your Goals

The content channels and strategies listed in this eBook offer an array of choices to distribute content and allow members to engage with your association, as well as each other. Download the eBook here.

Article: Boosting Your Career Center’s Online Presence: Strategies for Driving Sales and Member Engagement

A successful online career center is essential for any association looking to drive revenue and provide value to its members. By optimizing the digital experience, associations can attract more job seekers, engage employers, and ultimately generate more sales. Read the article here.

eBook: Increasing Member Engagement: Leveraging Events to Reach Your Goals

This is your chance to learn the many different tactics you can utilize to leverage your events to help your association reach their member engagement goals. Download the eBook here.

Article: Why Events Are the Engine of Member Engagement for Professional Associations

In today’s digital world, where connection can often feel virtual and fleeting, professional associations play a vital role in fostering a sense of community and belonging among their members. But how do associations effectively engage their members and keep them actively involved? The answer lies in the power of events. Read the article here.

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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