Resources to Help Your Association Engage More Members and Earn More Non-Dues Revenue

Association Adviser's annual Association Benchmarking Study is the definitive research study about the state of the association member engagement landscape.

This one-of-a-kind report provides an in-depth look at what challenges associations currently face as well as improvements and progress made compared to previous years.

Below are resources such as webinars, case studies, infographics and videos that illustrate the research and the associations putting the report's recommendations into practice.

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below to download the Benchmarking Report!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

Webinar: Solving the Non-Dues Revenue Puzzle: Strategies for Sustainable Growth

Join us as we unravel the puzzle of non-dues revenue and unlock the potential for long-term financial success by offering insights from the 2023 Association Benchmarking Report. We will share actionable recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation. Access the webinar recording here.

Article: Infographic: Transform Your Email Marketing

In today’s fast-paced digital landscape, where consumers are immersed with advertisements and promotions, standing out from the crowd is more challenging than ever. Our infographic explores the key strategies that can help your organization master the art of email marketing and create lasting connections in the digital age. Read the article here.

eBook: 5 Tips for Maximizing NDR From Your Communications Vehicles

There are two universal truths about non-dues revenue: Associations love it, and they can always use more. Follow these 5 tips to maximize your non-dues revenue earning potential. Download the eBook here.

Article: How Association Leaders Can Be More Inclusive

When leaders set out to create a more inclusive environment at their association, empathy is a crucial aspect. Since diversity is more ubiquitous, understanding and supporting employees, volunteers, and members through their problems is now mission-critical. Read the article here.

eBook: 5 Things You Should Be Doing Now With Your Communication Strategy

Having a well-defined and thoughtful communication strategy can be one of the most important aspects of your association's plans in the midst of a crisis. Learn tips, best practices and new ideas to consider now and in the future with your communication strategy. Download the eBook here.

Article: 6 Event Marketing Best Practices to Grow Your Show

Since events are a significant contributor to associations for generating and maintaining memberships and non-dues revenue, it’s important to consistently offer enticing and exciting events for your members and industry. What should you do to boost your association event’s attendance and success? Read the article here.

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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