2021 Association Communications Benchmarking Report
Now in its tenth year, this one-of-a-kind report provides an in-depth look at what communication challenges associations currently face, as well as improvements and progress made compared to previous years. This year, we learned that associations are communicating more frequently than ever tracked, but still struggle to articulate their member value proposition while customizing communications for different cohorts. Read this year's Association Communications Benchmarking Report here.
Podcast: Make Content Planning Work for You
Content planning isn’t easy, so we talked with two editors, Monica Dutcher and Ashley Williams, about how they tackle content planning. Listen to this episode here.
eBook: 10 Secrets to a Winning Communications Program
Want to know a secret? How about 10? Follow these 10 easy tips for creating high-quality communications that will guarantee your message makes an impact. Download the eBook here.
Article: Ask Your Members the Right Survey Questions
How can your association continue to create relevant content while understanding your reader, member and advertiser needs? Read the article here.
eBook: Power Your Publication: Redesign with Your Goals in Mind
Leveraging the power of your publication can help you achieve your association goals, but it is vital it's in top-notch shape first. Learn how to ask the right questions, take an assessment of your current publication, implement the necessary steps for a successful redesign launch, and evaluate and measure post-launch. Download the eBook here.
Webinar: Communications in the COVID Era