Resources to Help Your Association Engage More Members and Earn More Non-Dues Revenue

Association Adviser's annual Association Communications Benchmarking Study is the definitive research study about the state of the association communications landscape.

This one-of-a-kind report provides an in-depth look at what communication challenges associations currently face as well as improvements and progress made compared to previous years.

Below are resources such as webinars, case studies, infographics and videos that illustrate the research and the associations putting the report's recommendations into practice. Explore a topic by clicking on the headline or image.

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below to download the Benchmarking Report!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

Webinar: Yesterday, Today, Tomorrow: 10 Years of Association Communications

We will take a look back at where we've been, where we are, and where we're headed through the lens of the past 10 years of the Association Communications Benchmarking Report. You can expect a review of the important trends that have shaped the association industry over the past decade, a scan of today's environment, and discussion on how to create an effective communications strategy for your association in 2022 and beyond. Access the webinar recording here.

Podcast: Make Content Planning Work for You

Content planning isn’t easy, so we talked with two editors, Monica Dutcher and Ashley Williams, about how they tackle content planning. Listen to this episode here.

eBook: 10 Secrets to a Winning Communications Program

Want to know a secret? How about 10? Follow these 10 easy tips for creating high-quality communications that will guarantee your message makes an impact. Download the eBook here.

Article: Ask Your Members the Right Survey Questions

How can your association continue to create relevant content while understanding your reader, member and advertiser needs? Read the article here.

eBook: Power Your Publication: Redesign with Your Goals in Mind

Leveraging the power of your publication can help you achieve your association goals, but it is vital it's in top-notch shape first. Learn how to ask the right questions, take an assessment of your current publication, implement the necessary steps for a successful redesign launch, and evaluate and measure post-launch. Download the eBook here.




Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations

Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
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