The Definitive Guide to Choosing an AMS

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Communications in the COVID Era

Recommendations and findings from the 2020 Association Communications Benchmarking Report

Webinar Recording

The 2024 Association Benchmarking Report is now available to download FREE!

Based on results from the 2024 survey, this one-of-a-kind report provides an in-depth look at the current state of association member engagement, shares best practices based on historical progress and future trends, and helps associations in crafting a strategy that provides value and increases revenue.

This year, we discovered that associations are facing evolving challenges, including the pursuit of generating non-dues revenue, the need for customized communications, engaging young professionals, and a multitude of association and member needs that require more attention.

Learn more in the 13th edition of Association Adviser's annual Association Benchmarking Report.

2024 Association Benchmarking Report

"If you fail to plan,

then you plan to fail"

Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .

The 2024 Association Benchmarking Report is now available to download FREE!

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:

The current state of communications in the midst of the COVID-19 pandemic.
Surprising year-over-year improvements and progress seen across various areas of the report.
Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.

Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .

Download the Free Report!

The 2021 survey contains tools that allow survey respondents to build dynamic, personal reports that grade progress in the following areas of the association communication spectrum:

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Based on your interest in this infographic, here are additional resources we thought you might like:

Build a Better Member Survey Infographic
5 Things You Should Be Doing With Your Communications Strategy eBook
Texas Society of Association Executives (TSAE) Magazine Re-brand Story

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Additional Benchmarking Resources:

Benchmarking Resource Center
2020 Association Communications Benchmarking Survey (Open year-round with updated, live results and scores/report cards!)
2019 Association Communications Benchmarking Report
2019 Association Communications Benchmarking Webinar Recording
2019 Association Communications Benchmarking Webinar Presentation Slides

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Communications in the COVID Era

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Meet The Speaker

Sarah Sain, CAE

Director of Content, Member Communications

Naylor Association Solutions I Follow her on Twitter @ssain7

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.

Naylor's Programmatic Network Benefits

Meet Our Speakers

Shanna Mertel

Director, Client Experience

SaaS Solutions

Heidi Boe

Senior Group Publisher,

Member Communications

w/ Q&A guest speaker

Kerry Walter

Director of Programmatic Operations

Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.

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