Archive Digital Engagement for Associations: 20 Dos and Don’ts

The Definitive Guide to Choosing an AMS

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WEBINAR RECORDING

Communications in the COVID Era

Recommendations and findings from the 2020 Association Communications Benchmarking Report

Webinar Recording

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About the power of third-party integrations.
What areas of SEO to focus your efforts on to earn the most reward.
The importance of data security and the value it brings to members.
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How essential is it for you association to have a clearly defined editorial content strategy?

Well, as the saying goes:

"If you fail to plan,

then you plan to fail"

Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .

Download our webinar as we explored the 20 dos and don'ts of digital engagement for associations.

From channel identification to avoiding common engagement pitfalls, this one-hour webinar will empower your team to connect with your members, prospects and sponsors in a meaningful way and reach your association’s goals in 2024.

By joining the webinar, you will learn to:

Perform a health check on your current digital engagement strategy and assets, and then use that information to decide on next steps.
Identify the relevant channels for promotion and engagement to your existing membership.
Leverage digital assets to attract new members, sponsors, job seekers and more.
Recognize the common pitfalls in the ever-evolving digital landscape.

Meet Our Speakers:

Kim Davies

Senior Director, Partner Development

Naylor Association Solutions

Nate Brown

Software Sales Engineer

Naylor Association Solutions

This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:

The current state of communications in the midst of the COVID-19 pandemic.
Surprising year-over-year improvements and progress seen across various areas of the report.
Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.

Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .

Fill out the form below and a link to the recording will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:

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Build a Better Member Survey Infographic
5 Things You Should Be Doing With Your Communications Strategy eBook
Texas Society of Association Executives (TSAE) Magazine Re-brand Story

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Benchmarking Resource Center
2020 Association Communications Benchmarking Survey (Open year-round with updated, live results and scores/report cards!)
2019 Association Communications Benchmarking Report
2019 Association Communications Benchmarking Webinar Recording
2019 Association Communications Benchmarking Webinar Presentation Slides

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Communications in the COVID Era

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Meet The Speaker

Sarah Sain, CAE

Senior Director of Content Services

Naylor Association Solutions I Follow her on Twitter @ssain7

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.

Our Webinar Speakers

Meet Our Speakers

Shanna Mertel

Director, Client Experience

SaaS Solutions

Heidi Boe

Senior Group Publisher,

Member Communications

w/ Q&A guest speaker

Kerry Walter

Director of Programmatic Operations

Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.

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