Engaging Your Advertisers Pays Off in More Than Just Cash
5_Laws_eBook_Cover.PNG

This eBook will shed light on some simple ways that you can effectively increase the appeal of your current publication for advertisers, leaving you with a stronger advertiser base, a more robust publication and one less thing to worry about in your busy schedule.

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
The 2020 Association Communications Benchmarking Report is now available to download FREE!

Based on results from the 2020 survey, the report reveals important information about the current state of association communications — new challenges from COVID-19, continued challenges, as well as areas of progress and improvements compared to previous years.

In an effort to help associations understand how others in the community are navigating communications during the pandemic, specific coronavirus questions were asked in this year's survey, and the accompanied data has been reflected in the report.

Did you know you can take the survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and your eBook will be emailed to you shortly!

The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:


Naylor's Programmatic Network Benefits

Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
Subscribe to Association Adviser to benefit from the collective wisdom of association executives, monthly reader poll results and how-to articles.
Achieve more with all of Naylor's solutions.
Naylor Association Solutions values your privacy. By visiting the Site, or using any of our Services, you acknowledge that your personal information will be handled as described in our Privacy Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes. We and our third party service providers use cookies and other tracking mechanisms to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf). The information we collect is controlled by Naylor Association Solutions, which is headquartered in the United States at Naylor Association Solutions, 1430 Spring Hill Road, 6th Floor, McLean, VA, 22102, USA. Read our full privacy policy here .
©2023 Naylor Association Solutions