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WEBINAR RECORDING

How essential is it for you association to have a clearly defined editorial content strategy?


Well, as the saying goes:
"If you fail to plan,
then you plan to fail"
Don't fail to plan! Consider these best practices when creating your association’s editorial content plan to reach your communications goals for the year.

Download this infographic to help your association {Achieve More} .
Join us as we look back at where we've been, where we are, and where we're headed through the lens of the 2021 Association Communications Benchmarking Report.

This one-hour webinar reviews important data and findings from the 2021 Association Communications Benchmarking Report and shares actionable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.



After watching, you will learn:

  • Important trends that have shaped the association industry over the past 10 years and how it compares to where we are now.
  • The top communication challenges being faced by association leaders today and how they're handling them.
  • Recommendations on how to utilize the data collected in the 2021 Benchmarking Report to create an effective communications strategy for 2022 and beyond.
This webinar reviews important data and findings from the 2020 Association Communications Benchmarking Report and shares valuable recommendations and tips to help associations think creatively and innovate the ways in which they engage and communicate with their members and the industry.

After listening, you will learn:
  • The current state of communications in the midst of the COVID-19 pandemic.
  • Surprising year-over-year improvements and progress seen across various areas of the report.
  • Recommendations about how to effectively continue to pivot and manage your association communication strategy for the second half of 2020 and beyond.
Did you know you can take the benchmarking survey year-round? Additionally, associations can re-take it to see if they've improved in any areas of their Best Practices Score and Report Card. Click here to login .
Fill out the form below and a link to the recording will be emailed to you shortly!
The 2020 survey contains tools that allow survey respondents to build dynamic, personal and downloadable reports that grade progress in the following areas of the association communication spectrum:
Meet The Speaker
Sarah Sain, CAE
Director of Content, Member Communications
Naylor Association Solutions I Follow her on Twitter @ssain7

Sarah is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.

Our Webinar Speakers
Meet Our Speakers
Shanna Mertel
Director, Client Experience
SaaS Solutions
Heidi Boe
Senior Group Publisher,
Member Communications
w/ Q&A guest speaker
Kerry Walter
Director of Programmatic Operations
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Naylor Association Solutions is a CAE Approved Provider. This program may be applied for one credit toward your CAE application or renewal professional development requirements. All registrants will receive access to a recording of the webinar, but the presentation must be viewed live to receive CAE credit.
Subscribe to Association Adviser to benefit from the collective wisdom of association executives, monthly reader poll results and how-to articles.
Achieve more with all of Naylor's solutions.
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